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Users Love Ello, But What’s the Business Model?

Users Love Ello, But What’s the Business Model? | Niche Social Networks | Scoop.it



"Advertising is not the only way to achieve a profitable exit, just the most reliable way to date. "

Peg Corwin's insight:

If not advertising, then revenue can be generated from premium services or subscriptions.  But will enough people move to create momentum?


 Quote: "Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model, where you pay for upgraded features. But they face the same burden of proof for users before they'll be willing to pay: are enough of my friends there to make a switch worthwhile?"


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Niche Social Networks
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Curated by Peg Corwin