You will have noticed this week we have learned how to reach out to brands for advertising and ...
Niche Social Networks
How to start and monetize niche social networks. Details on http://howtostartasocialnetwork.com
Curated by Peg Corwin
Grazia recently launched its own ecommerce store, which came complete with its own social network.
Examples from 3 brands with private networks. Interesting and provocative for retail
The couple attempted to adopt a “freemium” model, charging a $10 per month membership for those who wanted premium services on the online network. However, by 2012, Feltin noted that the model didn’t work without advertising and affiliate marketing.
Take-aways for niche social networks:
Quote - “The larger your free user-base grows, the more people requiring support that no one’s paying for. Mix that up with our goal to not only keep the site ad-free, but our commitment to never sell our user data to an affiliate, and a change was imminent. But it wasn’t just that the revenue model doesn’t work, we also discovered that a free plan adds ‘noise’ to the relevant content and contributions, and ultimately dilutes the value of the community.”
Free means payment in the form of data. Making this explicit would shake up the monotony of Internet business models.
Providing users with a clear choice – “If you want to pay in cash, tick here. If you want to pay in data, tick here” – would offer much-needed room for differentiation in highly competitive industries while simultaneously alleviating the data privacy dilemma.
A building-specific social network platform — sort of you and your neighbors' own private Facebook.
We had one of these in my condo and it turned ugly, as neighbor fought neighbor over condo politics. I wonder....
This article explains why freemium is the best web business model and how prevalent the freemium business model is throughout online and offline buisnesses
Good explanation and discussion of freemium. Also videos about business models vs revenue models.
What is Freemium? The word freemium is a combination of the words free and premium. It describes a business model in which you give a core product away for free to a large group of users and sell p...
It's the most profitable strategy for apps, but not the same as free trial.
On @Quora what are the business issues when applying a freemium model to a social network like #Ello? http://t.co/jDQgKP7JJF
Post about the inequities of the freemium model as applied to social networking websites. Those who can afford to pay have a different kind of experience.
Betfect has launched a social betting network in partnership with Ladbrokes; Totesport's mobile offering launches sportsbook.
Site purpose: “The aim of Betfect is to revolutionize the online betting industry by merging betting companies with social media platforms creating a bigger, broader and more relevant impact,” the company said in a statement."
ProFacebook recently celebrated a decade of having moved to Silicon Valley. In the past few weeks the media has published story after story about Facebook, soon to be overtaken by recently launched network site Ello.co which currently uses no advertisement. Ello may seem like an escape from the privacy and advertisement issues of Facebook and […]
Provocative comments if you are interested in the topic.
Latest cab off the rank is Australian-created Procurious, an online network for procurement and supply chain professionals which has attracted more than 2000 users across 63 countries since its launch in June.
Procurious for supply chain people, OilPro for oil and gas, ResearchGate for scientists. Interesting business niches.
The career networking website got a 45% sales bump in the third quarter.
Linkedin's revenues are coming from its job listings division, marketing and premium subscriptions, the article says.
Good freemium conversion tips.
The backstory and latest news on the social networking software Social Engine.
Quote: "Building your very own social network using SocialEngine will give you the access you need to communicate directly with your users. I think the single best selling point of SocialEngine is its versatility. You can choose from a great deal of different options to find a solution that best fits your site."
There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model?
Note the growing acceptance of pay for play digital experiences moving from media to premium apps.
Formspring’s demise was due in part to the site’s accidental role in faciliating cyberbullying. Though Spring.me, which currently claims five million regular visitors, acquired the Formspring website and database, it wants to create a completely different reputation for itself by becoming the world’s “friendliest social network.” The site lets users engage in Q&A discussions and group chats, share photos and opinion polls, and send private messages.
The business model of this new network? "Spring.me will monetize by introducing native advertising when it reached about 20 million to 30 million visitors per month."
If thA running list of brands which can be found (officially or unofficially) on the new social network Ello.
If Brands are staking out positions, maybe you should also check out Ello.
Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments are too small to make a splash.
"On Bubblews, users need to generate 10,000 clicks, likes, or shares to make $100. Are those small sums enough to keep people's interest? Krista Neher, CEO of Boot Camp Digital, a Cincinnati company that provides social media and marketing training, says no."
If you use WhatsApp, you're variously worth 7, 50, 99, or zero cents a year. I mean, to WhatsApp. To me, you are precious.
A look at financial statement disclosures from the What's App acquisition, and what is says about revenue and customer value.
The days of newspapers hitting doorsteps every morning may be dying out, but that era's delivery method is thriving. Beyond Netflix and Pandora is an expanding economy of subscription-only startups, which regularly send customers everything from fashion accessories to online snowboarding lessons.
Are your customers ready for the commitment of the subscription model? Can you fund the time to figure out the best mix? How will the affect retail?
Honey, a new social network startup based in DUMBO. Think of Honey as a beautifully designed corporate Reddit, where employees can like comments, follow conversation threads, and share anything from internal news to funny gifs.
Honey is in beta with 50 initial customers, including startups and brands.
It's not Facebook. And not much else either. Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Ello is a new social network that promises an alternativ...
Humorous take on Ello.
Hi-Fi is more about consuming content. You tell it what you want, and it then shares with you photos, videos, text and GIFs that are pulled from the entire Hi-Fi community of users. You’re much less pressured to contribute, as everyone is contributing to the same pot of content.
Network Purpose: "The aim of Hi-Fi is seemingly to bring a bit of order to the unstructured chaos of social media, much like Pinterest does with its ‘pinboards’. Ironically, the app itself could only be described as chaotic, with a user-interface that is raw and jagged, and feels unintuitive at times."
On top of that, the data in the network is encrypted using the same cryptographic principles underlying the Bitcoin technology. Each user can choose his or her level of privacy, impenetrable to anyone.
Encrypted. Enough said about this niche network.