Niche Social Netw...
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Rescooped by Peg Corwin from Community Managers
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Learning to Build Community Through Failure

Slides from my talk at the San Francisco Online Community meetup on May 28, 2014. 

Via Ally Greer
Peg Corwin's insight:

Useful lessons learned include you can't make a community out of people who don't want to be a community.  Also that this community had 4 tiers, each reached in a different way.

Ally Greer's curator insight, May 29, 2014 4:06 PM

Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at before I really knew what exactly I was doing.

Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement.

I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in.

I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back.

**Stay tuned for video!**

Niche Social Networks
How to start and monetize niche social networks.  Details on
Curated by Peg Corwin