Niche Social Networks
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Rescooped by Peg Corwin from Community Managers
onto Niche Social Networks!

Learning to Build Community Through Failure

Slides from my talk at the San Francisco Online Community meetup on May 28, 2014. 

Via Ally Greer
Peg Corwin's insight:

Useful lessons learned include you can't make a community out of people who don't want to be a community.  Also that this community had 4 tiers, each reached in a different way.

Ally Greer's curator insight, May 29, 2014 4:06 PM

Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at before I really knew what exactly I was doing.

Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement.

I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in.

I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back.

**Stay tuned for video!**

Niche Social Networks
How to start and monetize niche social networks.  Details on
Curated by Peg Corwin