Grazia recently launched its own ecommerce store, which came complete with its own social network.
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Niche Social Networks
How to start and monetize niche social networks. Details on http://howtostartasocialnetwork.com
Curated by Peg Corwin
Grazia recently launched its own ecommerce store, which came complete with its own social network.
Examples from 3 brands with private networks. Interesting and provocative for retail
Betfect has launched a social betting network in partnership with Ladbrokes; Totesport's mobile offering launches sportsbook.
Site purpose: “The aim of Betfect is to revolutionize the online betting industry by merging betting companies with social media platforms creating a bigger, broader and more relevant impact,” the company said in a statement."
Latest cab off the rank is Australian-created Procurious, an online network for procurement and supply chain professionals which has attracted more than 2000 users across 63 countries since its launch in June.
Procurious for supply chain people, OilPro for oil and gas, ResearchGate for scientists. Interesting business niches.
Formspring’s demise was due in part to the site’s accidental role in faciliating cyberbullying. Though Spring.me, which currently claims five million regular visitors, acquired the Formspring website and database, it wants to create a completely different reputation for itself by becoming the world’s “friendliest social network.” The site lets users engage in Q&A discussions and group chats, share photos and opinion polls, and send private messages.
The business model of this new network? "Spring.me will monetize by introducing native advertising when it reached about 20 million to 30 million visitors per month."
If thA running list of brands which can be found (officially or unofficially) on the new social network Ello.
If Brands are staking out positions, maybe you should also check out Ello.
Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments are too small to make a splash.
"On Bubblews, users need to generate 10,000 clicks, likes, or shares to make $100. Are those small sums enough to keep people's interest? Krista Neher, CEO of Boot Camp Digital, a Cincinnati company that provides social media and marketing training, says no."
Honey, a new social network startup based in DUMBO. Think of Honey as a beautifully designed corporate Reddit, where employees can like comments, follow conversation threads, and share anything from internal news to funny gifs.
Honey is in beta with 50 initial customers, including startups and brands.
It's not Facebook. And not much else either. Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Ello is a new social network that promises an alternativ...
Humorous take on Ello.
Hi-Fi is more about consuming content. You tell it what you want, and it then shares with you photos, videos, text and GIFs that are pulled from the entire Hi-Fi community of users. You’re much less pressured to contribute, as everyone is contributing to the same pot of content.
Network Purpose: "The aim of Hi-Fi is seemingly to bring a bit of order to the unstructured chaos of social media, much like Pinterest does with its ‘pinboards’. Ironically, the app itself could only be described as chaotic, with a user-interface that is raw and jagged, and feels unintuitive at times."
On top of that, the data in the network is encrypted using the same cryptographic principles underlying the Bitcoin technology. Each user can choose his or her level of privacy, impenetrable to anyone.
Encrypted. Enough said about this niche network.
With tsū, users can monetize all social content in an exponential way due to the nature of how established social networks work and also in perpetuity since users forever tie themselves to other users vs. tying themselves to a platform. For the first time every content creator can attach their content to their social network and benefit from royalties in perpetuity.
Have you ever been writing out a Status Update on Facebook and thought, “There is so much wit in this post, I should get paid for my thoughts!”? Now you can.
"Advertising is not the only way to achieve a profitable exit, just the most reliable way to date. "
If not advertising, then revenue can be generated from premium services or subscriptions. But will enough people move to create momentum?
Quote: "Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model, where you pay for upgraded features. But they face the same burden of proof for users before they'll be willing to pay: are enough of my friends there to make a switch worthwhile?"
neighbourly provides a free online platform for nonprofit groups to promote projects where corporate support is required but that might otherwise fall under the radar of larger businesses. It offers a mapped database of local projects with information on the team, goals, supporters and what help is needed, for example financial donations or volunteer support. Project pages are designed to be shared on social media so that local individuals can follow the project to show support and track its progress.
Will Ello change the business model of social networks that sell user date?
"So what does Ello spell out for the future of paid advertising? It scratches the surface but doesn't really affect it at all. The reality is that there are so many data points available from so many great sources that not having this small cluster isn't a big deal in the grand scheme. It does mean, however, that if you are trying to target this demographic, you are probably going to have to pay more for the data you can find on them."
Ello is being called the “anti-Facebook” due to its commitment to privacy & offering an ad-free service. Here is what you should know.
A look at Ello's privacy statement, describing its weaknesses.
Niche networks are more nimble than the giants, and often devote resources to newer, more creative approaches to monetization and advertising. Search boxes allow app developers to monetize their apps with search. Most users tend to block out banners and loud ads, so newer advertising approaches are discovering new ways to integrate ads into apps and software.
Key question for niche network advertising - How specific is your audience?
By Jordy Altman Can’t wait to get home and poke your girlfriend! It seems as though a new social network pops up every week. Remember Ello? Pfft, that social network is already soooo last week.
Explanation of the LovePalz Social Network:
"It’s an intimate social network dedicated to sharing your most personal secrets along with your most personal body parts with a database of strangers.
Once you’ve signed up on their website, you have a few options. You can surf, chat, and poke strangers that you find attractive, just like any other social network. But the “twist” of Lovepalz Club is this: if you and your partner match up (via the Tinder model), well… strap yourself in for a wild ride! You both will be able to link your toys to the site and let the sparks fly! Literally."
What will they think of next?
Morsel is a new food-focused social network that aims to bring big-name chefs, cooking enthusiasts and #foodporn devotees to the same (digital) table.
What makes Morsel special as a social network? "Rather than simply linking to a recipe or throwing a dreamy filter on a Sunday brunch pic, Morsel is a storytelling platform for food and drink lovers, its supporters say."
It has a similar functionality to Quora or Ask.com, but Brainly is exclusive to homework questions, a niche that Borkowski believes sets his company apart.
Niche network for homework answers? I guess I was born too late.
No tGoogle Trends data is showing interest in Ello, the start-up social site promising no ads and no data mining, is starting to wane.
No traction for Ello? Invite searches slow.
Gone are the days of calling your local beauty or fashion store to find out if they have a product in stock. “We hope, as the user base grows, to be known as the social, local, mobile site for fashion and beauty,” said Louis Fong, co-founder of Stylby.me, the San Jose-based niche social platform.
The entrepreneur behind Stylby.me says: "As the focus of Stylby.me is to create an easy-to-use platform and release the mobile app this month, Fong said he might consider ads that are relevant to the site down the runway…er…road. “If you’re on Stylby.me, you’re already window shopping in a sense. Fashion and beauty ads aren’t intrusive if you’re browsing for those products. We may even offer a pro level account to distinguish a vetted professional in a certain category or city.”
How is a social networking site that is not selling user data to advertisers going to make money, you ask? Charge for new features, this post says.
Quote: "the site plans to take advantage of its rather plain setup by charging extra for features that it will later introduce into the mix. The fees won't be much—a dollar here, two dollars there—but that's the social network's business plan. Managing two different Ello accounts, for example, will ultimately set a user back $2."
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Quote: "Just yesterday, reports that the social network [Facebook] is working on an app that will allow users to log in anonymously, were brought to the surface. This is something that may have been spurred by the backlash from those like Budnitz. Still, Ello's CEO maintains that if the platform monetizes in the future, it'll be through special add-on features that users can purchase and not by selling third-party data."