As the internet becomes more generic, (*ahem* Facebook), people are going to start searching for networks where they can connect with a specific audience who is very much like them. Luckily there is a niche for everyone. Whether you are way into knitting, crocodiles, or space, there's a network out there filled with people just like you.
The idea of a niche site isn't new. In fact, forums, blogs, Listservs, message boards, and even Google groups have paved the way for larger sites, like Facebook and Twitter, and have been bringing people with shared interests together for years.
Peg Corwin's insight:
Why should marketers prefer niche networks?
"For a marketer, this provides an interesting opportunity to connect with a highly targeted audience. While Facebook does have billions of users, if you have a very unique product, it may not be the best network for you. You might be better off connecting to a highly targeted audience of 300, rather than a fragmented audience of, say, 1 million."
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
Peg Corwin's insight:
Learn about three social networks for lawyers, oil and gas, and construction fields. They are: Foxwordy.com , Oilpro,com and UBuildNet.com. Discover the rationale for each.
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