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Niche Social Networks
How to start and monetize niche social networks. Details on http://howtostartasocialnetwork.com
Curated by Peg Corwin
If thA running list of brands which can be found (officially or unofficially) on the new social network Ello.
If Brands are staking out positions, maybe you should also check out Ello.
It's not Facebook. And not much else either. Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Ello is a new social network that promises an alternativ...
Humorous take on Ello.
"Advertising is not the only way to achieve a profitable exit, just the most reliable way to date. "
If not advertising, then revenue can be generated from premium services or subscriptions. But will enough people move to create momentum?
Quote: "Increasingly, we're seeing a shift in the business model from advertising to a subscription model (think Hulu Plus, Pandora, Dropbox, etc.). Ello is operating on more of a freemium model, where you pay for upgraded features. But they face the same burden of proof for users before they'll be willing to pay: are enough of my friends there to make a switch worthwhile?"
Will Ello change the business model of social networks that sell user date?
"So what does Ello spell out for the future of paid advertising? It scratches the surface but doesn't really affect it at all. The reality is that there are so many data points available from so many great sources that not having this small cluster isn't a big deal in the grand scheme. It does mean, however, that if you are trying to target this demographic, you are probably going to have to pay more for the data you can find on them."
The Ello site leverages Facebooks real-name crackdown.
"The site really took off a week ago, after Facebook started cracking down on its real-names policy. Ello—whose manifesto, declares “you are not a product” and is fine with aliases—rolled out the welcome mat. “Some people live in places where if you’re out, it can be quite dangerous,” Budnitz says. “So suddenly there was this giant queer exodus to Ello and all we did was say: ‘Come on over. We love you.’”
Ello is being called the “anti-Facebook” due to its commitment to privacy & offering an ad-free service. Here is what you should know.
A look at Ello's privacy statement, describing its weaknesses.
THe business The way they plan on making money is through microtransactions; users can purchase “premium” features on an a la carte basis for a buck or two (or more). Whether this business model is ultimately sustainable remains to be seen, but that’s the direction they plan on taking.
Ello's business model: "microtransactions; users can purchase “premium” features on an a la carte basis for a buck or two (or more). Whether this business model is ultimately sustainable remains to be seen, but that’s the direction they plan on taking."
No tGoogle Trends data is showing interest in Ello, the start-up social site promising no ads and no data mining, is starting to wane.
No traction for Ello? Invite searches slow.
Take your cue from Ello’s manifesto – their users are not a product to be bought. Their attention must be earned.
This blogger thinks that groups/industries that should be on Ello are solo entrepreneurs, graphic designers, musicians, visual artists, photographers, writers, nonprofits, lifestyle brands, fashion, tech.
Not big brands.
"The popularity of startup social network Ello should make you take a long, hard look at your social media presence. Ello is all about authenticity, free from advertising and aggressive push marketing."
Ello’s manifesto – "users are not a product to be bought. Their attention must be earned."
How is a social networking site that is not selling user data to advertisers going to make money, you ask? Charge for new features, this post says.
Quote: "the site plans to take advantage of its rather plain setup by charging extra for features that it will later introduce into the mix. The fees won't be much—a dollar here, two dollars there—but that's the social network's business plan. Managing two different Ello accounts, for example, will ultimately set a user back $2."
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Quote: "Just yesterday, reports that the social network [Facebook] is working on an app that will allow users to log in anonymously, were brought to the surface. This is something that may have been spurred by the backlash from those like Budnitz. Still, Ello's CEO maintains that if the platform monetizes in the future, it'll be through special add-on features that users can purchase and not by selling third-party data."
It’s time to realize the promise of social behavior by using your interactions to build trust.
Quote: "To me the message of Ello is pick up the phone and call three people today, comb through your customer list and reach out to five people you should know more about, create a Twitter list of no more than thirty and try to pay attention to what they say this week."