The couple attempted to adopt a “freemium” model, charging a $10 per month membership for those who wanted premium services on the online network. However, by 2012, Feltin noted that the model didn’t work without advertising and affiliate marketing.
Peg Corwin's insight:
Take-aways for niche social networks:
Quote - “The larger your free user-base grows, the more people requiring support that no one’s paying for. Mix that up with our goal to not only keep the site ad-free, but our commitment to never sell our user data to an affiliate, and a change was imminent. But it wasn’t just that the revenue model doesn’t work, we also discovered that a free plan adds ‘noise’ to the relevant content and contributions, and ultimately dilutes the value of the community.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.